How Does WhatsApp Business Message Pricing Work

Understanding WhatsApp Business message pricing is crucial for businesses using the WhatsApp Business API to connect with customers. This guide will break down the pricing model, provide clarity on cost structures, and help you manage your communication budget effectively.

WhatsApp Business Pricing Model Overview

WhatsApp Business message pricing is based on a conversation-based model. Businesses are charged per 24-hour conversation window, not per message, making it cost-effective for continuous customer engagement.

WhatsApp Business message pricing is also flexible, designed to support both large-scale enterprises and small businesses. By understanding the conversation categories and optimizing communication strategies, businesses can effectively manage costs while delivering personalized customer experiences.

Types of Conversations

Marketing Conversations

Promotional messages, offers, and announcements

Utility Conversations

Transactional messages like order confirmations, updates, and reminders.

Authentication Conversations

Used for secure verification processes, such as two-factor authentication.

Service Conversations

Initiated by customers, allowing businesses to respond within a 24-hour window.

How the Pricing Works

• 24-Hour Session: Charges apply per 24-hour conversation window starting from the first business message sent.
  

• Free Entry Points: Conversations initiated through "Click-to-WhatsApp" ads or Facebook call-to-action buttons are free for the first 72 hours. 
  

Cost Management Tips

• Combine relevant information in one message to reduce conversation windows.

• Utilize Click-to-WhatsApp ads effectively to initiate cost-free conversations.

• Maximize the 24-hour session window to engage with customers without incurring additional costs.

WhatsApp Business Pricing Rates

WhatsApp Business pricing varies by country. Businesses can download the official rate cards in INR and USD using the links below:

• INR Rate Card (PDF)

• USD Rate Card (PDF)

These rate cards are regularly updated to reflect changes in pricing structures.

For more detailed information, visit the WhatsApp Business Pricing Support Article.

• Related Articles

• How to Create a WhatsApp Message Template with Action Buttons

  Creating a WhatsApp message template with action buttons in Fivegrid allows businesses to improve customer interaction and streamline communication. These templates provide an easy way to guide users toward desired actions, such as visiting a ...

• How to Create an Effective WhatsApp Message Template

  WhatsApp has become a powerful tool for businesses to communicate with customers in a direct and engaging way. Crafting effective WhatsApp messages requires a balance between personalization, clarity, and compliance. Here’s how you can optimize your ...

• How Owners Receive WhatsApp Alerts for Lead Followup

  Efficient follow-ups are essential for effective lead management. In Fivegrid, owners can receive timely WhatsApp alerts for reminder notes, ensuring they never miss a critical follow-up. This guide explains how the process works and how to optimize ...

• Why Aren't Your Broadcast WhatsApp Messages Getting Delivered

  In a bid to prioritize user experience and quality interactions, WhatsApp has introduced marketing message limits in India, reshaping how businesses engage with their audience. These changes encourage brands to rethink their marketing strategies ...

• How to Troubleshoot WhatsApp Inbox Notifications

  WhatsApp inbox notifications are essential for staying updated with new messages in Fivegrid, ensuring you never miss an important conversation with your contacts. This guide will walk you through the simple steps to enable WhatsApp inbox ...