People prefer short and to-the-point messages on WhatsApp. Avoid lengthy explanations and focus on key information. Structure messages in a way that is easy to read and understand at a glance.

Dear customer, we are pleased to inform you that your product [Product Name] has been dispatched. Thank you for shopping with us.

Make messages feel more natural by using dynamic fields such as the customer’s name, order details, or past interactions. However, avoid excessive formalities that may feel robotic.

Hi Mike, we noticed you left items in your cart. Here’s a special discount just for you!

WhatsApp is a personal platform, so your messages should sound human and engaging rather than overly corporate or generic.

Guide users toward the next step with clear CTAs like "View Document," "Visit Site," or "Watch Video."

Action buttons make messages interactive and improve user experience. Consider adding:

• Quick Replies: Pre-set responses for users to choose from.
  
  
• Call-to-Action Buttons: Direct users to a website, View Document, or  Watch Video.
  
  

Send messages at appropriate times to avoid being intrusive. Also, ensure compliance with WhatsApp’s policies and allow users to opt out easily.

Track metrics like open rates, response rates, and conversions. Adjust your strategy based on what works best for your audience.

Grouping customers based on purchase behavior, interests, or location can help in sending highly relevant messages. Targeted messaging increases engagement and improves conversion rates.

By following these best practices, you can create effective WhatsApp message campaigns that drive engagement, build trust, and enhance customer relationships.