Why Aren't Your Broadcast WhatsApp Messages Getting Delivered

In a bid to prioritize user experience and quality interactions, WhatsApp has introduced marketing message limits in India, reshaping how businesses engage with their audience. These changes encourage brands to rethink their marketing strategies while ensuring they provide relevant and high-quality content. Here's a breakdown of what’s changed and how businesses can adapt.

1. Understanding the Changes

WhatsApp’s new guidelines mean that each user will have a limit on the number of marketing messages they can receive from any business, not just yours. The limits are based on factors such as user engagement and read rates, and WhatsApp may adjust these periodically.

Key updates include:

• Limits on Marketing Messages: WhatsApp will restrict the number of marketing messages sent to users, focusing on quality engagement.
• Exemption for Ongoing Conversations: Messages sent within ongoing conversations will not count against this limit.
• Error Codes for Blocked Messages: If a message exceeds the limit, Meta will send an error code, indicating delivery issues.
• No Charges for Blocked Messages: Businesses won't be charged for messages that exceed the limit.
  

2. Common Reasons Your WhatsApp Broadcast Messages Aren’t Delivered

Recipient Hasn't Saved Your Number

WhatsApp broadcasts only deliver to contacts who have saved your number. If your message isn’t reaching users, confirm whether they have added your business number to their contacts.

Message Template Not Approved

For business-initiated messages, WhatsApp requires message templates to be pre-approved. If your template was rejected, the messages will not be sent. Check your template status in your WhatsApp Business dashboard.

User Opt-Outs and Privacy Settings

Users have the option to opt out of receiving messages from businesses. If a user has unsubscribed, your messages will not reach them. Regularly clean your contact list and provide clear opt-out instructions.

High Block and Spam Reports

If too many users block your number or mark messages as spam, WhatsApp may limit or suspend your messaging capabilities. To avoid this:

• Ensure messages are relevant and valuable.

• Personalize your communication.

• Avoid excessive promotions.

Phone Number Reputation Issues

WhatsApp monitors business phone number reputation. If your reputation drops due to excessive spam reports, message delivery may be affected. Maintain a high-quality messaging experience to improve reputation.

 

3. How to Ensure Your Broadcast Messages Are Delivered

Use Opt-In Messaging

Personalize and Segment Your Audience

Monitor

Comply With WhatsApp Policies

Use Opt-In Messaging

Encourage customers to opt in to receive your messages. This improves engagement and reduces spam complaints.

Personalize and Segment Your Audience

Segment your audience based on preferences and past interactions. Personalized messages have higher engagement rates and lower chances of being reported.

Monitor

Regularly check message delivery, read rates, and customer responses using WhatsApp Business analytics tools.

Comply With WhatsApp Policies

Ensure your messages follow WhatsApp’s business and marketing policies. Avoid overly promotional content that may trigger spam filters.

By following these best practices, you can improve your WhatsApp message delivery rates and enhance engagement with your audience.

 

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